Recently, Manish Bundhun, a toastmaster in my local club, organized a training session with Julian Mather, a ‘reformed’ world-class videographer whose only camera is a smartphone. Manish met Julian in Singapore, and he was so impressed with the man that he went back the next day to attend the same presentation just to witness him in action again.

Then using his magic and charisma, Manish was able to bring Julian to Mauritius for a few corporate workshops.

But he didn’t stop there. Manish also booked him to give special training to the club members. (Yep, those are the perks of being a toastmaster at my club.) They set the topic to be “Video for the 21st Century Toastmaster”.

Now, I had to decide whether to go, because I already had a conflicting commitment. See, I’ve taken many previous courses about using video for my business. These courses were from people such as TJ Walker (a world-known media trainer and bestselling author) and Alexa Fischer (ex-actress & confidence coach). These courses have been super valuable, but yet I felt something missing.

So, I thought maybe this training would fill in the gaps.

I was right! Julian’s presentation blew me away. This style and energy were out of this world. I’ve got two pieces of training that day. The first one is the training that he delivered, but the second one was how he structured and delivered his presentation.

Choosing to attend turned out to be a smart decision.

Julian debunked a few of the myths about video creation. He showed the power of using just your smartphone to record amazing videos. He proved to me I was “vide-okay”. A term he coined, and it means what it sounds like. He shared his own incredible journey to get to where he is now. From an army sniper to a TV cameraman, to a magician, and to someone who helps people use video to boost their business.

Key takeaways

There were tons of amazing tips throughout the session, but I wanted to share with you the three that were most impactful on me.

1. 20th-century mindset is blocking us

This is because we’ve built up beliefs on what should be on the screen. Since we’re (mostly) on the receiving end, we have trouble to accept the fact that things change. It’s now okay, and even better to be authentic on videos.

That’s what the marketplace is looking for. Also, there are now over one billion hours of video being watched on YouTube every single day.

2. The smartphone is good enough for great videos.

Julian showed us a video that he shot while he was travelling in India. The video was 100% shot and edited on his iPhone 7 Plus. And it was amazing. It’s the type of video you’d expect to see from National Geographic.

Today’s phones are as good as professional cameras. Our eyes cannot see the difference in quality. Computational power is increasing while optical power has almost plateaued. This means that videos on mobile phones with digital processing capabilities will continue to evolve and get better with time.

3. Use the level-locate-lock technique when shooting selfie-videos.

This technique makes your videos look so much better. As a condensed version, here’s what it looks like:

  • Place your phone at eye level when recording, this placement allows for more pleasing videos.
  • Locate your camera if you don’t know where it is. This is important when you’re using a smartphone with multiple cameras. You must know which one is being used for the recording.
  • Cover your screen and mark the camera with a piece of tape or sticker. This allows your eyes to lock on the target without being distracted by the sight of your own face on the screen. By looking into the camera lens you can connect deeper with your audience, and it allows them to connect with you.


I would have missed some powerful information if I had chosen not to attend. The training was value-packed. Julian is a wonderful speaker and presenter. I have added him to my list of people to emulate when making presentations.

Julian is also very generous. If you’re interested in producing videos, whether it’s for growing your business or to share your message, you can get his book “Get Video Smart” for free on his website.

Just go to and request your free copy in digital format.


Umar is the co-founder of ArcheTrust, a marketing agency dedicated to helping small businesses make more money so that the owners can finally live the lives of their dream. He is also the co-founder of the Simple Growth Magazine where he regularly shares his knowledge and opinion about growth strategies. Having started as a freelancer over a decade ago, he's been through most of the challenges that small businesses face, and today he uses his experience to help others avoid the pain that he went through.


  1. I am delighted to read this post Umar. I am THRILLED you remembered so much of the content I delivered and repackaged tin your own style and language. It is so helpful to hear this as it gives me new ways to present my ideas. We all get stuck in a rut saying things the same way.

    I love that you are so self aware of the need to drive your own professional development. The ability to earn, unlearn and relearn is a critical 21st century career skill.

    I will be back in Mauritius in 2020. Please stay connected. I would happily give another presentation … maybe presentation structure and delivery (since you mentioned it)

    • Hey Julian, always happy to help. Sure, of course, that presentation would be so valuable! I’ll stalk you online till we meet again in 2020 😀

Write A Comment