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I have a really simple rule of thumb when it comes to online etiquette. And it goes like this: If you wouldn’t do it offline, don’t do it online. We live in a crazy world, and the things I see people do online are sometimes unbelievable. Things like name-calling, offending others, strong language and sharing of inappropriate material are far too common on the net. If you don’t care much about your reputation, then I guess it’s fine

I turned down a client, and he kinda reminded me of something the great Bob Bly once said. If you don’t know who Bob Bly is, he is the one McGraw-Hill calls “America’s top copywriter.” He has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and many more. So, I believe he knows what he’s talking about.