“Simplicity is the Ultimate Sophistication” — This is a quote by Leonardo DaVinci.
It’s one of my favourite quotes because it’s really true and rather deep. However, it goes against our normal behaviour.
Humans tend to gravitate towards complexity. There has been a lot of studies on this phenomenon, and while researchers have many possible explanations, I believe it comes down to the basic fact that we assume that something complex is better, works better, and therefore is the best choice.
When we’re dealing with physical products (like cars, planes, etc…) and software that is often true. And, guess what? We, humans, are intelligent beings, but we’re lazy, so instead of analysing each situation on it’s own we tend to use heuristics.
Heuristics are simple strategies or mental processes that humans use to quickly form judgments, make decisions, and find solutions to complex problems
This is great because it saves us a lot of thinking. However, it also has downsides. Since we believe that complex stuff is better when we are presented with two solutions, one complex and one simple. We go with the complex one.
For example, if you want to grow your business, you might find that having an online sales funnel is one of the best ways to grow. And when presented with a complex funnel vs a simple one. You’d choose the complex one.
It’s only normal. You’re human.
Marketers know that. And, they sell all kinds of complex solutions. They might argue that you need a complex funnel with hundreds of articles, dozens of entry points, 9 lead magnets, 23 content upgrades, 3 tripwires, upsells, down sells, one-time-offers, webinar sequences, quizzes with 24 outcomes, challenges, and a whole lot more.
I’m not saying that it doesn’t work. It does.
But the problem with that is that you’d be putting yourself in a lot more stress and frustrations unnecessarily. There is a time for everything.
On the other hand, you can choose to have a very simple funnel. One simple process that eventually leads to clients on autopilot.
That’s exactly what I did with my Service Business Blueprint. I’ve purposefully made it very simple to follow. I’ve stripped out all the fat from the complex systems and kept all the essentials so that it still works amazingly well.
It’s a linear progression and it takes away the stress and frustrations of these complex solutions that everybody is selling.
The truth is that I love simplicity.
If you want to get your hands on the Service Business Blueprint for absolutely free, go to ServiceBusinessBlueprint.com
Hurry. I’m not sure how long I’ll keep this version online and free.
To your success.