I have a really simple rule of thumb when it comes to online etiquette. And it goes like this: If you wouldn’t do it offline, don’t do it online.

We live in a crazy world, and the things I see people do online are sometimes unbelievable. Things like name-calling, offending others, strong language and sharing of inappropriate material are far too common on the net. If you don’t care much about your reputation, then I guess it’s fine.

But if you have a business, your reputation matters a lot more than most people. One wrong move and you might see customers and clients shying away from your business. Often they won’t even tell you why they’ve chosen to leave you.

That’s why I have this rule of thumb, it’s simple and effective.

For example, something that we see quite often on LinkedIn is people who are complete strangers sending you a connection request, and then immediately try to sell you on their products and services. Has this ever worked offline? Would they actually go to a stranger and tell them: “You don't know me, but please buy my expensive services.”

So, if you care about your business, you might want to adopt my rule of thumb as well. It’s simpler than remembering 10 different rules about online etiquette.

And speaking of online etiquette, step number 5 in my Service Business Blueprint is about growing your audience, and when you’re in that step, it’s even more important to take care of your online presence.

The Service Business Blueprint is a guide specifically for growing your service-based business online. It’s made up of 7 simple steps that build on each other. If you want a copy of the guide, go to ServiceBusinessBlueprint.com


Umar is the co-founder of ArcheTrust, a marketing agency dedicated to helping small businesses make more money so that the owners can finally live the lives of their dream. He is also the co-founder of the Simple Growth Magazine where he regularly shares his knowledge and opinion about growth strategies. Having started as a freelancer over a decade ago, he's been through most of the challenges that small businesses face, and today he uses his experience to help others avoid the pain that he went through.

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