Mark Spitz, who in 1972 won 6 Olympic gold medals went to Indiana University in the U.S.

And his coach was a guy named Doc Counsilman, the greatest swim coach in America’s history.

The first day of practice every fall, Counsilman would get all the guys on the swim team to go out on the swim deck.

And there was a little banner that hung over the pool.

And the banner only had three words on it.




Doc said, “Okay guys, we’re going to spend a lot of time together this year, and if you want to be a part of this swim team, every afternoon, you have to come here for a couple of hours and swim until you hurt.

But if you have higher goals and you want to be an NCA champ, you want to be a national champ, you have to come here every afternoon and swim until you’re in pain.”

“If you have still higher goals and you want to be the next Mark Spitz, you want to be a world champion or an Olympic champion, you have to come here and train until you’re in agony.”

He said, “So it’s your choice. Hurt, pain, agony.”

He said, “All of you, I wouldn’t have recruited you unless I knew each and every one of you had world-class potential inside of you.”

Here’s the interesting thing.

Whether you choose hurt or pain or agony, by the time you take a shower and go to dinner, everything is going to go back to normal, so it’s how much are you willing to give in that 1 or 2 hours every day that’s going to determine your destiny.

What's it going to be?





Only you can decide.


Umar is the co-founder of ArcheTrust, a marketing agency dedicated to helping small businesses make more money so that the owners can finally live the lives of their dream. He is also the co-founder of the Simple Growth Magazine where he regularly shares his knowledge and opinion about growth strategies. Having started as a freelancer over a decade ago, he's been through most of the challenges that small businesses face, and today he uses his experience to help others avoid the pain that he went through.

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