When Pigs Fly

I’m sure you’ve met someone like this. He hates the “system” and wants everything to be free, but he still wants a promotion at his job because he “deserves” it…

He is against consumerism, but he still has an iPhone. He dislikes the rich but wants to drive their type of cars. He refuses to pay for high-end service, but then will complain when he is scammed by amateurs…

I’ve met tons of people like this, and one thing that they all have in common is that most of the time, they don’t realise the irony.

Now, don’t get me wrong, I’ve got nothing against such guys and gals. In fact, I think that they are needed in our world, just to make things interesting and sometimes challenging.

However, I find it sad when I see business owners grovel at their feet. Here’s the truth, they are probably never going to buy your services. And even if they do buy, they are usually the worst type of clients for your biz.

You’ll have to deal with their drama, and if that’s not enough, they’ll eventually turn into a slave master.

Whenever I meet with such clients, I politely but sternly show them the door. I don’t need any extra drama in my life — already got a wife and two kids. Luckily, I don’t get a lot of these now.

Some service providers mostly get those nightmare-clients, and it’s simply because that’s who they attract. And it all starts with your brand, your niche and your messaging.

Your brand could attract these people if your business is perceived as one who constantly helps people for free or cheap. Your niche (or lack thereof) could be not well defined so, you’re including them in everything you do. And finally your messaging might be promoting you as their next victim.

Now that’s not all bad, sometimes you need to include them in order to get your ideal clients, but then you need to be super efficient at weeding them out at the first sign. Or even better, communicate with them in such a way that they go away on their own and therefore never infect your business.

When you use my service business blueprint, it has a few places where you can weed them out, and also allow them to go away on their own.

If you haven’t downloaded the service business blueprint yet, click on the link below.

Get the Service Business Blueprint


Umar is the co-founder of ArcheTrust, a marketing agency dedicated to helping small businesses make more money so that the owners can finally live the lives of their dream. He is also the co-founder of the Simple Growth Magazine where he regularly shares his knowledge and opinion about growth strategies. Having started as a freelancer over a decade ago, he's been through most of the challenges that small businesses face, and today he uses his experience to help others avoid the pain that he went through.

Write A Comment