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Daily Mail

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I turned down a client, and he kinda reminded me of something the great Bob Bly once said. If you don’t know who Bob Bly is, he is the one McGraw-Hill calls “America’s top copywriter.” He has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and many more. So, I believe he knows what he’s talking about.

I know that you’re wondering what will happen after this. Truth is nobody knows exactly how the world will be. But I do know that we’re capable of handling it no matter what. When the dust has settled, you’ll look back and be proud that your business has survived.

Mark Spitz, (who in 1972 won 6 Olympic gold medals) had a coach named Doc Counsilman. He’s known as the greatest swim coach in America’s history. The first day of practice, Counsilman would get all the guys on the swim team to go out on the swim deck. And there was a little banner that hung over the pool. And the banner only had three words on it. Hurt. Pain. Agony.