I was researching for a chapter of my upcoming book, and I came across this question on Quora. It really piqued my interest. But what was most surprising were the answers.
That’s the difference an offer can make. It can hold you back, or it can propel you forward. And, that’s why I spend a lot of time helping my clients craft an irresistible offer. That is an offer that’s really appealing to their prospect, but also one that they are comfortable with.
Can you believe that? Once, aluminium, one of the most common elements on earth, was valued at almost twice the price of gold. In 1852, aluminium cost $1,200 per kg, while gold was being sold at around $664 per kg. But aluminium prices dropped all the way to $1 per kg by the 1890s. Now, it’s commonly used to wrap leftovers and make soda cans. How did that happen?
We were on the first floor in an industrial building. On one side of the room, the windows gave out to the roof of the ground floor, so theoretically, you could escape through the windows. That’s exactly why she decided to do.
I have a really simple rule of thumb when it comes to online etiquette. And it goes like this: If you wouldn’t do it offline, don’t do it online. We live in a crazy world, and the things I see people do online are sometimes unbelievable. Things like name-calling, offending others, strong language and sharing of inappropriate material are far too common on the net. If you don’t care much about your reputation, then I guess it’s fine
When I ask this question to business owners, often their minds go directly to rejections. But actually, rejection is not such a bad answer. When I prospect says “NO”, you now have permission to move on. Of course, you’d prefer if they said YES! That would be sweet, right? Unfortunately, even if you’ve got the most amazing business in the world, even if your product is free, you’ll never always get a YES. Some people will always have a reason to decline your offers. That’s just the way it is, and you need to be comfortable with that.
Have you ever dealt with someone who is generally bad at something but at the same time, they’re absolutely confident that their work is excellent? If so, you most probably saw the Dunning-Kruger Effect in action. If you’re not familiar with the term, the Dunning-Kruger effect is a type of cognitive bias in which people believe that they are smarter and more capable than they really are. It’s fairly common, but in my opinion, most service-based business owners actually suffer from its opposite: the impostor syndrome.
“Simplicity is the Ultimate Sophistication” — This is a quote by Leonardo DaVinci. It’s one of my favourite quotes because it’s really true and rather deep. However, it goes against our normal behaviour.
My four-year-old son love Legos. And today, I noticed that he had lost the pieces for a police car. The thing about Legos is that when you lose some standard piece, it does not matter that much since you can easily replace it with others. But for speciality packs, there are some key pieces that are unique. And if you lose those, you cannot really build the thing.
You know how small-business owners usually say that most people are cheap and unwilling to buy stuff? Well, it’s kinda true, but not always. Some people are cheap, others are simply not able to afford your products and services. That’s an important difference. But at the same time, there are people who are spending huge amount of money.